Finding Magento Web Design and Development Specialists from India

Magento is now not anymore stuck with 31% eCommerce industry share! Infact, the multiple award-winning, eCommerce platform has surpassed its own achievements at the beginning of this year. It is being expected that by the year 2016 they will have more than 45% of the industry share if no serious competition arises by that time – believe experts from team SynapseIndia reviews.

This expectation has its supporting base in the form of certified developers. Business owners are no longer investing in technical teams without throughout homework. This has lead to the search of able professionals or companies who have years of expertise over the topic and certification to back that up.

Different shores of development hubs in the world are also tried by them. In this quest India has evolved as a fine destination with 2nd highest number of certified Magento developers.

Some facts Related to the eCommerce Industry

The eCommerce development cost in India is almost 1/3rd of that of any European country or States. This has played a decisive role in the hiring process by business owners. Most of the eCommerce development projects from the year 2012 gave India as proffered development center. According to a statistics collected by Inchoo in 2012 India was just 2nd to US in regards of certified developers with a number 22.

Now this number is above 170 and all these developers have more than 5-6 years of industry experience. Above all being associated with eCommerce project development lifecycle their entire career they are always able to bring some fresh insight to the table.

The Top Names Characteristics

Knowing that this particular place has great developers and getting hold of one is totally different thing. While looking for fine developers for any eCommerce project you must make sure to look over certain basic aspects. The developer or development team must have thorough knowledge of Magento customization. 

Ask them whether they know how to optimize the store speed up using Magento control panel. If they come up with the answer you can count on them. Also trust on a team which works closely with the design part as knowledge about Magento web design services is mandatory for flawless development. Look over the past projects held by the eCommerce experts to gauge their level of performance. Last but not the least how well they know about the security part.

Things to Keep in Mind in Sales Letters

Sales letters are types of letter where a mail sender tries to sell a product or service to his/her potential customers. Predominantly these letters carry textual form, but in certain cases they also carry images and animations as well as links to the offered website. These letters work as an invisible salesman who offers every big and small detail about the product or service is having.

Sales letters are one of the most powerful tools of advertisement in this global web world. Thus, sales letter writing asks for a great amount of attention where a mail writer needs to follow some rules and needs to keep some point in mind.

The article here from SynapseIndia reviews experts will help you to know these details in a better way.

• If you are willing to do email marketing against your product or services, then contacting a company that offers web content writing services is a better idea. 
• Professional writers have the knowledge of using right kind of language along with particular writing style that can help your product to sell through words. 
• Hiring professionals will be a better idea as they are abreast with adequate knowledge and experience and they will be able to understand better what kind of a write-up will work best in your individual case. 
• A sales letter doesn't beat around the bush, on the contrary it is just hitting on the main point from its first word to go. This increases the credibility of the letter and the target audience can relate to it instantly if it suits their needs.
• The benefits need to be highlighted. It’s better to talk more about the USPs of the product or service, rather than listing out the features and functionalities. The more simple and straight forward the letter will be, the more affective it will turn out to be. 
• Remember, your sales letter is not a user manual, thus stress on benefits, rather showing the features.

Apart from the above mentioned points, there are other things that you need to remember when it comes to writing a sales letter. This is different from article marketing services that we often see; rather email marketing or sales letter marketing is for a certain group or section of people.

These mails are directly sent to the prospected client’s mailbox, while articles are posted on the directories for one and all. Usages and reason for using sales letters is different and one has to understand this.  

Why Outsourcing Software Development Works to India is a Great Proposition?

India and its IT field have made a huge mark in the global scenario of software development. It’s hard and is almost impossible to challenge India's IT understanding. India is a popular name in the global chart, and this statement can be justified by the fact that Indian software developers are getting huge development works from other parts of the world. Cost effectiveness and quality are the major concerns that clients have, and Indian developers can assure these easily.

There is more than one reason why someone should go for software development in India. SynapseIndia reviews team is jotting down the major points here...

• Flexibility in Handling Business
• Increased Savings
• Better Operational Control
• Increased Customer Satisfaction
• Advantages from Different Time Zones
• Access to Variety of Skills and Services
• Cost-effective Services    

It’s important from the client's side to prepare a Request for Information and Request for Proposal carefully before assigning a project to it. Any software development company of India is also loved by the foreign clients because it uses awesome communication tools like e-mails, online instant chatting, web conferencing and phone calls.

Over the period of time, India has developed its Internet connectivity thus communication, data transfer and virtual clubbing is not at all an issue here. Global IT whales like Microsoft, Oracle and IBM is in a constant process of off-shoring their development works to India IT firms.

This establishes the fact that India has successfully made a distinctive mark for itself. Software development in India through a trusted software development company is a profitable proposition all the ways.

Looking for a Web Developer? Read these Top Tips first!

Choosing a good web developer to do justice to your specific requirements can be a tricky proposition if you are new to the field. Here’s a useful guide from the experts of SynapseIndia reviews team to help you get started:


Formulation: Understanding what you wish to achieve is crucial before starting out. A formal brief on your requisites is necessary in this regard. Also consider readily available, off-the-shelf web applications before you opt for custom development. Though the latter one is always a better one to go for.

• Finding Potential Developers: Recommendations from friends, family and contacts can help you in finding potential web development companies. You may also consult business directory listings to spot them.

• Expertise: Choosing a developer who matches the exact skill set required by your project is very important. Ask for samples and specimens from past projects to better determine the true worth of a developer. Finally, look for somebody who is willing to offer you a range of options instead of trying to ram down just one, without any solid justification.

• Industry-Specific Experience: If your web is very specific to your industry try to find a company that is experienced in developing web for your industry. 

• Size: The size of the development company is also important. A large company may have a wider range of skills and be able to complete your system quicker, but you may not get the personal service you would from a smaller company. 

• Personal Rapport: Ensuring a good working relationship and easy communication between you and the web company is also important. 

• Professional Accreditation & Associations: Such credentials will help you identify the more competent service providers in the industry. These are important when you are looking for an offshore web development company.

• Flexibility: It is likely that your web project will change and evolve throughout the development process and beyond. So flexibility is a virtue that your web developer must possess.

• Support: Ensuring a support system is important for the continued success of your web development project.

• Understanding the Requirements: It is vitally important that your web developer thoroughly understands your requirements to ensure that you get what you expect. 

• Price: Transparency and competitiveness are the two aspects you should look out for while deciding on the price.

• Intellectual Property: It is important to know who will own the intellectual property for the web at the end of the project. If it is not you, then you should establish what the limitations of the license agreement are.

• Location: If you will need to meet with your web developer on a regular basis, it may be convenient to choose a developer that is based near to you. But thanks to the technological advancements, communication not a problem and thus outsourcing a project to a distance developer is also hassle free proposition a lot more cost effective.  

This checklist would help you to choose a competent web development company that would not only rely to your requisites but would also extend directed services, and you need to pay for just what you want. 

Why Social Media is an Unavoidable Space for Businesses Now?

From a humble beginning in mass networking, social media has come a long way. What has conspired in making the social media so popular has also prompted the digital marketers to look into the vast possibilities that social media brings. Social media has transformed from being the weaker cousin of SEO to a fully fledged medium of brand recognition. There is no denying the fact that effective use of social media very well is the keyword to brand recognition.

What the Future Holds?

It is to be said that social media do look to have a bright future- albeit in the near future at least. The rage for having a positive image in the social media circle is making the business owners crave for a comprehensive social media presence. It is boom time for social media marketing services thus, who are already providing SMO and SMM services in tandem with their traditional SEO packages. It is imperative to say in this regard that SEO and social media has become partners their quest to leverage a band’s value.

Having said that, SynapseIndia reviews team find the following infographic a worthy one that depicts the ideas what should be done and what should not be done in social media:

Various social media marketing companies are having social media campaigns pouting in as businesses of all sizes are trying to ride on the social media bandwagon. There have been some mediums which have been particularly impressive in the art of branding. Facebook has become a major player in the brand marketing circle with its huge user base and targeted marketing possibilities.

Often client of SynapseIndia complaints they can't figure out which is the best social space for their business. Well, the answer is – it totally depends upon the business you have, and who are your target group. On the more indirect side, mediums like Pinterest and Stumbleupon are making their distinctive mark.

Software Outsourcing and the Latest Trends of the Genre

Software outsourcing has become a global trend; it is not only a cost effective, but also very beneficial in the field of service and quality too. It enables you to get the development on-time and within your budget.

Many clients of SynapseIndia complaints about not knowing what exactly are the latest trends that have hit the market. Thus, before we continue the discussion, let's have a look on the latest trends that the industry is encountering:

The Year 2014 has Seen Some of the Following Trends Emerging:

• IMC or In Memory Computing: It can provide transformational opportunities to internal and external users. The tasks can be executed in minutes and also in seconds too. This service can be delivered in the form of cloud services. 

• Cloud Computing: in 2014, the internal CBS or Cloud Service Brokerage is an emerging trend which will help external business partners along with internal users. 

• Mobile-first Strategy: Arguably, SmartPhones have eventually taken over PCs. Becoming the most popular web access device, it will capture a big part of the market. Thus developing mobile software app has become a prime concern for business organizations. Business software development, with outsourcing as one of the key factors, is the best way to fulfill the requirements of changing market trends.

Continuing, why one should outsource his software requirements, SynapseIndia Reviews experts say that, “You have the freedom of choice to hire an expert who has is experienced in the latest technologies, to boost your organization’s growth and meet all the goals smoothly.” Today in the hi-tech world, the demand of development is increasing rapidly. There are a lot of dynamic changes going on IT- market nowadays and to make your business not only successful, but also ahead in pace, businessmen need to fulfill customer’s demands. 

Web Development Trends are Changing Fast

Good websites keeps the user happy and boosts the brand identity. Web developers can create normalcy out of chaos, they create communication between buyers and dealers. And they do this through a successful website. They have been satisfying a lot of people at both ends with their highly interactive websites.

Creating a Good Design - What’s a ‘Brand’ Mantra:

According to few of the recent studies about the web market it has been found that a number of web development companies have garnered international reputation. It is important to follow the latest trends while developing your website. Apart from content being your first priority you should also think about implementing certain features in your website.

Visual and designing trends are high on the list since an eye catchy layout always attracts visitor. But be sure that it is simple in nature and not just designs and structures piled over one another. Add infinite scrolling feature, so that the visitor is always excited about the next page. Flat colors and clean designs are in this season and developers are sticking to that.

The Importance of Imagery:

Using images is one of the most important aspects of a website; like everyone else, SynapseIndia Reviews experts also believe the same.  Now there is a trend of big large photos on site background. But you should always keep in mind that you should implement this according to the space on your web page. You should also think about minimizing the amount of white space in your website.

Try to put web page widgets and dynamic effects or full screen typography on your website. These are only few among the trend which are not slowing down any sooner.